Sophia Smith​
BA Communications, University of Navarra, Spain.
Professional training in marketing, sales and business development, UK.
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I began my career over 15 years ago, working in regional press, magazine publishing, and digital media. In 2017, I was appointed to lead MIAJA Design Group’s communications, based in Singapore and London. I later gained valuable experience as the in-house PR & Marketing Manager for Goddard Littlefair, one of London's leading design studios specialised in narrative-led interiors for high-end developer residential schemes, luxury hotels, hospitality, F&B and spa projects.
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Since 2021, I have developed my portfolio by collaborating with hospitality designers Rockett Studio, notably contributing to the launch of their design of private members' club, 67 Pall Mall Singapore. I have also worked on design-focused product marketing campaigns for MQA x KEF and led PR efforts for Architecture for London, an award-winning studio committed to creating sustainable buildings and spaces.
Recent hospitality PR projects include AURA SKYPOOL Dubai, the world's highest 360-degree infinity pool.
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Wildflower Communications​
PR & Marketing Consultancy.
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I take pride in collaborating with leading designers, architecture studios and lifestyle brands, offering long-term consultancy and project-based work. My project work spans architecture, art, interior design, lifestyle products, commercial and residential property, education buildings, hospitality, wellness and technology solutions.
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Wildflower Communications draws inspiration from the untamed resilience of nature. ​ In recent years, I've had the opportunity to work on a number of campaigns focused on sustainability. I'm keen to collaborate with brands committed to driving positive change with innovative design solutions.
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I offer tailored communications services, taking a consultative, results-driven approach.
