AURA SKYPOOL is the world's first and highest 360-degree infinity pool with unparalleled views of Dubai.
Guests are transported to an island in the sky on the 50th floor of the Palm Tower, overlooking the majestic Dubai skyline, Palm Jumeirah, and the glistening Arabian Gulf horizon.
Video: Aura Skypool "Yoga in the sky" experience.
At the heart of the AURA experience is the Skypool deck, a seamless swimming oasis, uninterrupted and surrounded by lush greenery, natural design elements, and exquisite finishing. The deck provides an elegant and socially vibrant atmosphere, where custom-made daybeds and sofas offer the ideal spot to unwind while revelling in unobstructed panoramic views of Dubai's iconic landmarks, including Burj Al Arab, the Marina, and beyond.
Guest experiences include ‘Rise with AURA’ mornings, day and night pool experiences, sophisticated indoor lounge dining, a night brunch, and ‘Yoga in the sky’ classes.
In the summer of 2024, I was appointed by AURA's agency to lead a digital pr campaign to promote the venue, with a focus on generating digital coverage in national newspapers, travel, wellness and lifestyle media.
Some of the digital PR coverage highlights are linked below:
CN Traveler UK
CN Traveller ME
The Luxury Report
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